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Canvas Home Basics Interior Matte Wall Paint is one of the top quality paints on the market. It does what it says it will do. The technical team on the project jumped at the opportunity to create something unique and they met the challenge. The result is an amazing new line of acrylic/latex interior paint whose quality is comparable to the best of the best on the market. The innovative addition of Ceramic technology – placing the tiniest of ceramic beads into the high viscosity acrylic paint – made even better a paint formula that has been perfected over many years. Thus, giving the consumer a beautiful matte finish paint that is strong, velvety smooth to the touch and incorporates a unique dirt-release system so it is washable.
While every Interior Designer has their own signature style, when it comes to recommending the most versatile color palette, most recommend a neutral palette. It is the perfect backdrop in any home environment. It is also the choice of realtors and new home buyers. This pre-mixed line of paint is available in the Canvas Naturals™ color palette, a small collection of neutral colors in light to mid tones. While small, the color palette provides many options for color coordination and accenting with ease in the decision. This color palette also available throughout the line in additional paint products.
The Canvas Home Basics Paint Line was created to work in any retail environment, including furniture stores, interior fabric retailers, hardware stores, interior design stores, home improvement retailers, paint stores and more. This grab and go approach allows customers to make a quick and easy paint decision, purchase additional room accessories – such as fabric, lamps, mirrors, candles, lighting, etc. – and return home for a quick and easy room make over. Most retail environments do not have a full time interior designer on staff, so Canvas worked with a team of designers and manufacturers to create a self-sell label that educates the customer and assists them in the decision making process at store level.
With the Canvas Home Basics Paint Line there is no need for costly paint tinting machinery or the addition of a tinting staff. Bring the Canvas Home Basics Paint Line into your store environment and display it in a boutique setting such as an armoire or table display. Even displayed on standard store fixturing, the packaging brings an air of design. The paint line also adds an exciting face lift for those stores that are already equipped with a tinting machine but would like to add a boutique line of paint that will draw more women – the decision maker of the process – to the store.
When it comes to the environment, Canvas Home Basics believes in being proactive. Therefore, we strive to do what we can for the environment at all levels of the manufacturing and distribution process. We call this being Environmentally Smart™. The Canvas Home Basics Paint Line has one of the lowest VOC levels on the market and is manufactured to the highest standards in the US based on Southern California rulings. While we can’t always be perfect, we promise to continually strive to make improvements at all levels of the manufacturing and distribution process.
